Sightings

Thinking out loud while building Cahoot for small businesses.

June 24, 2026
Your best customers already want to come back.
All they need is a reason — and a reminder — to do it this week.
June 17, 2026
Your flyer looks great. Google can't read it.
You designed it and posted it — but the details are trapped inside a picture.
June 10, 2026
Most new members find your club online before they find your clubhouse.
For everyone who isn't a member yet, the website is the clubhouse.
June 3, 2026
Most customers decide where to go before they leave the house.
Your website isn't selling them at the door. It's selling them on the couch.
May 27, 2026
Looking active online isn't five hours a week. It's five small things.
Looking active is less about making things than freshening them.
May 20, 2026
Most Small Businesses Don't Need More Marketing — They Need Consistency
You don't need to go viral. You need to look like you're still open.
May 13, 2026
You rent your Facebook page. You own your website.
Social media helps people discover you. Your website helps them decide to visit.