Sightings
Thinking out loud while building Cahoot for small businesses.
- June 24, 2026
Your best customers already want to come back.
All they need is a reason — and a reminder — to do it this week.
- June 17, 2026
Your flyer looks great. Google can't read it.
You designed it and posted it — but the details are trapped inside a picture.
- June 10, 2026
Most new members find your club online before they find your clubhouse.
For everyone who isn't a member yet, the website is the clubhouse.
- June 3, 2026
Most customers decide where to go before they leave the house.
Your website isn't selling them at the door. It's selling them on the couch.
- May 27, 2026
Looking active online isn't five hours a week. It's five small things.
Looking active is less about making things than freshening them.
- May 20, 2026
Most Small Businesses Don't Need More Marketing — They Need Consistency
You don't need to go viral. You need to look like you're still open.
- May 13, 2026
You rent your Facebook page. You own your website.
Social media helps people discover you. Your website helps them decide to visit.
